Redesign focuses on customized user experience and simplified navigation

DETROIT, (August 11, 2014) – The most accessible orchestra on the planet just got easier to connect with online. The Detroit Symphony Orchestra (DSO) announced the launch of its newly redesigned website, with an elegant web presence and user-friendly experience. DSO’s various members will now have a customized experience, making it simpler to access benefits online.

“We want our patrons to have access to great DSO content anytime, anywhere, from any device,” said Eric Woodhams, DSO Digital Media Director. “The new website complements our robust ‘DSO to Go’ mobile platform with a beautiful and responsive desktop and tablet solution. Everything from simplified navigation, to ticket reservations, to making an Annual Fund gift has been designed for ease of use and with the needs of various patrons in mind.”

DSO’s philanthropic leadership group giving $2,500 or more, the Governing Members, has unique privileges when logged in to the site. Ticket fees are waived when purchasing online, the interface changes to an executive-like design scheme and users will have access to a Governing Members’ only section that serves as a central hub for exclusive event invitations, updates and digital publications. Starting this week as part of the DSO’s Patron Courtesy Week, Governing Members and donors at the Friend Premier level (giving $1,500 or more) may log in for early access to purchase single tickets a week before the general public.

For the first time, DSO’s Soundcard All-Access Student Pass holders and young professionals with 37eleven memberships can redeem tickets online at free or discounted membership prices. After login, members are welcomed by a personalized greeting, a custom site look and feel and an improved, searchable events calendar that highlights performances eligible for applicable member prices.

The new website was created by local metro Detroit Internet services firm Media Genesis, which works with more than 300 companies and nonprofit organizations, including Chrysler, the Girl Scouts, SEE Eyewear, The Whitney and Focus: HOPE.

“The DSO has created a new audience through the process of innovation on the web,” said Antoine Dubeauclard, President at Media Genesis. “We now have thousands of listeners all around the world and at every concert listening on different devices. As we look at the audience increase and the global reach, it’s hard not to be proud that we’re making this Detroit sound resonate worldwide. It’s great to be working with an organization that embraces adaptation and then thrives because of it.”

Striving toward the goal of becoming the “most accessible orchestra on the planet,” DSO has repeatedly proven itself as a leader in technology; from the world’s first radio broadcast of a symphonic concert in 1922 to today’s live HD webcast series, allowing patrons all over the world free streaming access to DSO concerts, with generous support from the Ford Motor Company Fund and the John S. and James L. Knight Foundation.

Improving its web presence over a short timeline, the DSO’s website was last updated in 2010, preceding the 2011 launch of its HD webcasts, DSO to Go mobile app and first digital album. A foray of digital work set the foundation for this major website redesign, which has created a hub for all DSO resources.

The website launch comes after a groundbreaking season in which the DSO webcast weekly concerts live to a global audience of thousands, using a new state-of-the-art robotic camera production system, installed this past spring. The DSO is the first American orchestra to adopt technology of this kind.

Following the new website launch, an update to the orchestra’s increasingly popular ‘DSO to Go’ mobile platform is now available. Mobile sales revenue grew nearly 250 percent in the 2013-14 Season compared to the previous year, with more than 60 percent of transactions made by new patrons.  ‘DSO to Go’ is accessible via mobile web or as a free download from iTunes or Google Play.

An overview of the new website is available at dso.org/welcome.

About Media Genesis

Media Genesis is a leading Internet services firm based in Troy, Michigan. Media Genesis services more than 300 companies and nonprofit organizations. An in-house team provides a wide range of services including web design & development, e-learning, search engine optimization, application development, intranet, social networking and content management systems. For more information on Media Genesis, please visit mediag.com.

 Soundcard and DSO 37eleven

Thanks to a generous gift from The Ford Foundation (based in New York), Detroiters may purchase single tickets to any classical or jazz concert at Orchestra Hall for just $15 on a best-seat-available basis. Patrons can begin reserving seats in any section excluding the box level up to two weeks before a performance. The new $25 Soundcard provides students of all ages, elementary school to college, with admittance to most Classical, Pops and Paradise Jazz series concerts at Orchestra Hall. This season will also include the continuation of 37eleven, a group which is aimed at raising the appreciation of classical music among young professionals. Membership to both programs is on sale now, but members may start reserving single tickets up to two weeks prior to their selected concert date.

About The DSO

Hailed by The New York Times as “cutting edge,” the internationally acclaimed Detroit Symphony Orchestra, is known for trailblazing performances, visionary maestros, collaborations with the world’s foremost musical artists, and an unwavering commitment to Detroit. Esteemed conductor Leonard Slatkin, called “America’s Music Director” by the Los Angeles Times, became the 12th Music Director of the DSO during the 2008-09.  Acclaimed conductor, arranger, and trumpeter Jeff Tyzik serves as Principal Pops Conductor while celebrated trumpeter and composer Terence Blanchard holds the Fred A. and Barbara M. Erb Jazz Creative Director Chair. The DSO’s performance schedule includes Classical, Pops, Jazz, Young People’s, Neighborhood concerts, and collaborations with chart-topping musicians from Smokey Robinson to Kid Rock. A commitment to broadcast innovation began in 1922 when the DSO became the first orchestra in the world to present a radio broadcast and continues today with the free Live from Orchestra Hall webcast series. Making its home at historic Orchestra Hall within the Max M. Fisher Music Center, one of America’s most acoustically perfect concert halls, the DSO actively pursues a mission to impact and serve the community through music. For more information visit dso.org or download the free DSO to Go mobile app.


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