DSO PARTNERS WITH MEDICI.TV, INITIAL CO-PRESENTATION REACHED 25,000 VIEWERS

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DETROIT, (April 26, 2013) – This weekend the Detroit Symphony Orchestra (DSO) will launch a partnership with Paris-based web streaming service medici.tv, further broadening the reach of Live From Orchestra Hall, the DSO’s series of free live webcasts.

“We are pleased to continue our relationship with Maestro Slatkin and the DSO with new live concerts this spring,” said Hervé Boissiére, Founder of medici.tv. “This transatlantic partnership between Paris and Detroit is an exciting opportunity to present a large diversity of repertoire and soloists. We are eager to reinforce the tremendous efforts this orchestra has made toward engaging the Detroit community and beyond. Art and music are essential elements of social cohesion and Medici.tv is proud to help share the DSO musicians’ talent worldwide.”

Medici will carry two live webcasts and three concerts that will play on-demand on medici.tv for three months each.  The first live program that medici.tv will stream takes place this Sunday, April 28 at 3 p.m. EDT, featuring world-renowned cellist Lynn Harrell performing Dvořák’s Cello Concerto and concludes on Friday, May 31 at 10:45 a.m. EDT with piano virtuoso André Watts. See below for a full list of medici-supported webcasts.

The partnership was solidified following a successful trial on February 14 when medici.tv webcast the DSO’s performance of Beethoven Symphonies No. 1 and 6 during this year’s Beethoven Festival. The webcast, which is still available for on-demand viewing at medici.tv, has garnered 25,000 viewers so far. DSO Music Director Leonard Slatkin began working with medici.tv while webcasting his performances with Orchestre National de Lyon, where he also holds the position of Music Director.

Medici.tv is the third overseas-based service to help carry Live From Orchestra Hall to a global audience. In February 2012, Russia-based Paraclassics.com became the first, a relationship that continues today

Live from Orchestra Hall is presented by the Ford Motor Company Fund and made possible by generous support from the John S. and James L. Knight Foundation. Webcasts are also available live at dso.org/live and via the DSO to Go mobile app.

Medici-supported Webcasts

Lynn Harrell Plays Dvořák

Sunday, April 28 at 3 p.m. EDT

Leonard Slatkin, conductor

Lynn Harrell, cello

MOZART Overture to The Abduction from the Seraglio
DVOŘÁK Cello Concerto
IVES Symphony No. 4

*Lynn Harrell will appear as a pre-concert interview guest on Live From Orchestra Hall. The intermission guest will be Detroit photography legend Bill Rauhauser, currently appearing in the DIA show, “Motor City Muse: Detroit Photographs, Then and Now,” showing through June 16.

The Planets!

On-Demand Only (to be released in early May)

John Storgårds, conductor

Rafal Blechacz, violin

LIGETI Lontano
CHOPIN Piano Concerto No. 2
HOLST The Planets

Season Finale: André Watts

Friday, May 31 at 10:45 a.m. EDT

Leonard Slatkin, conductor

André Watts, piano

RESPIGHI Ancient Airs and Dances, Suite No. 3
KERRY TURNER Horn Concerto (World Premiere)
BRAHMS Concerto for Violin and Orchestra

About medici.tv

Since its debut in 2008, medici.tv has built an international reputation by broadcasting hundreds of live classical music events and by connecting a community of aficionados from 198 countries.  With over 1,200 films, medici.tv is the largest online catalogue of classical music.  medici.tv joins with great orchestras and concert halls worldwide to broadcast top musical events live and free of charge on the web and through its mobile applications.  The medici.tv platform has 120,000 registered users and 52,000 social media followers.

About Live from Orchestra Hall

In April 2010, the Detroit Symphony Orchestra launched the groundbreaking Live from Orchestra Hall webcast series at dso.org/live, becoming the first orchestra in the world to offer a series of free live webcasts for a global audience.  Since then Live from Orchestra Hall expanded to include mobile viewing via the DSO to Go mobile app for iPhone, iPad, and Droid devices; partnerships with the world’s top classical streaming sites, including France-based Medici.tv, Russia-based Paraclassics.com and UK-based ClassicalTV.com, and the DSO’s first digital album produced in-house, a downloadable Digital Box Set of all nine Beethoven symphonies.  Now watched in over 75 countries, the Live from Orchestra Hall webcast series is presented by the Ford Motor Company Fund, made possible by the generous support of the John S. and James L. Knight Foundation, and produced in collaboration with Detroit Public Television.  Watch future free webcasts at dso.org/live, view concert highlights at youtube.com/detroitsymphony, and connect with the DSO at facebook.com/detroitsymphony and on Twitter @DetroitSymphony with the hashtag #DSOLive.  \

About the Detroit Symphony Orchestra

The internationally acclaimed Detroit Symphony Orchestra, which celebrated its 125th anniversary in December 2012, is known for trailblazing performances, visionary maestros, collaborations with the world’s foremost musical artists, and an unwavering commitment to Detroit. Esteemed conductor Leonard Slatkin, called “America’s Music Director” by the Los Angeles Times, became the 12th Music Director of the DSO in 2008 and acclaimed conductor, arranger, and trumpeter Jeff Tyzik was appointed Principal Pops Conductor in November 2012. The DSO’s performance schedule includes Classical, Pops, Jazz, Young People’s, Neighborhood concerts, and collaborations with chart-topping musicians from Smokey Robinson to Kid Rock.  A commitment to broadcast innovation began in 1922 when the DSO became the first orchestra in the world to present a radio broadcast and continues today with the free Live from Orchestra Hall webcast series.  Making its home at historic Orchestra Hall at the Max M. Fisher Music Center, one of America’s most acoustically perfect concert halls, the DSO actively pursues a mission to impact and serve the community through music.  For more information visit dso.org or download the free DSO to Go mobile app.

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